Tag Archives: workflow

Can PSPs Sell W2P Solutions?

A recent blog post on What They Think really sums up the current PSP’s dilemma with regards to their W2P strategy: Web-to-Print as a Sales Tool: Webinar Sponsored by HP On November 2, 2012 by Jennifer Matt Lets move the conversation … Continue reading

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Execution & Automation is the new “Value Add”

PSPs have struggled for years to differentiate themselves from their competition.  As a first year MBA student is taught, there are only three positions by which a company can differentiate itself: price, superior service or niche offerings that competition does … Continue reading

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W2P, PSPs and the Enterprise

W2P is a technology that has only been around for about 10 – 15 years. I consider it a tweener.  W2P offerings are all over the place.  (A google search of “web to print” returns about 6,220,000 results.)  Most have … Continue reading

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W2P Advice to PSPs: Part 4 – The Horse, the Cart & The Rider

Your business is shrinking.  Look anywhere and the writing is on the wall.  Your sales staff cannot forecast into next week, let alone the rest of the quarter.  Print is fickle and print buyers are even more fickle. You’ve been … Continue reading

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The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

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W2P Software By Itself is Just Another Piece of Useless Expensive Iron

In a recent W2P article, it’s quite interesting that all quotes are by vendors.  Their shortsightedness reveals just how out of touch these vendors are.  Their understanding of W2P along with their incomplete and thus ill-advised recommendations, are the advice of … Continue reading

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Web to Print – Disruptive and Here to Stay

Web to Print is all about program based work.  Printers are all about project based work.  The two don’t mix.  Part of the reason for such slow adoption is just that fact.  How does one build a process for program-based … Continue reading

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What a CMO Needs to Know About Web to Print

As a Chief Marketing Officer, your ability to know what is going on with your marketing strategy is key to your survival.  In the not so olden days, Chief Marketing Officers were all about creative. They knew the best agencies, … Continue reading

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Will Web to Print Land me New Business?

The truthful answer here is an adamant “NO”!  The days of purchasing equipment in hopes of landing more business ended some 20 years ago.  Unfortunately, the press and the hype offered up by manufacturers, coupled with the fear factor threats … Continue reading

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“Prepress, move over for Web to Print”

Web to print hasn’t been part of a printer’s budget up until the last decade if at all.  Much like marketing for a small to mid-sized printer, it’s just never been a factor.  Yet today, it is truly essential.  For … Continue reading

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