Tag Archives: storefront

W2P, PSPs and the Enterprise

W2P is a technology that has only been around for about 10 – 15 years. I consider it a tweener.  W2P offerings are all over the place.  (A google search of “web to print” returns about 6,220,000 results.)  Most have … Continue reading

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W2P Advice to PSPs: Part 1 – Customer Evaluation

If you happened upon my most recent post titled the Blind Leading the Blind Leading the Blind, I mentioned that PSPs cannot be retaught and need to either hire or partner with those who truly understand and have real world … Continue reading

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The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

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Web to Print – Disruptive and Here to Stay

Web to Print is all about program based work.  Printers are all about project based work.  The two don’t mix.  Part of the reason for such slow adoption is just that fact.  How does one build a process for program-based … Continue reading

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Will Web to Print Land me New Business?

The truthful answer here is an adamant “NO”!  The days of purchasing equipment in hopes of landing more business ended some 20 years ago.  Unfortunately, the press and the hype offered up by manufacturers, coupled with the fear factor threats … Continue reading

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Web to Print Resource Guidelines for Digital Press Owners

So you’re a traditional conventional printer.  You have a mid-to-high level digital press capable of professional quality output.  You’ve got desktop software and you’re more than capable of using it for VDP jobs and mailings.  Let’s assume your prepress department … Continue reading

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Evaluating Web to Print for your Internal Workflow

If you’re a print service provider (PSP) and you can relate to the previous posts, here are a few things you can do to relieve the pain.  First of all, don’t beat your salespeople to death with expectations they are … Continue reading

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My Customer is Demanding a Storefront – Does this mean I have to deploy a Web to Print System?

Many Print Service Providers (PSPs) in their attempt to service all of the customer’s needs get requests from the sales field or from the customer directly asking for a “storefront”.  This in many cases is a trap.  Qualifying a customer’s … Continue reading

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