Tag Archives: ROI

The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

MSP or MCSP?

Print Service Providers (PSPs) are manufacturers.  Repeat; Print Service Providers (PSPs) are manufacturers.  The only thing a PSP has in common with an MSP is that they put ink on paper for the MSP.  This does not make them an MSP. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Why is web to print adoption spotty?

Web to print adoption is spotty because it’s being hawked and pushed by equipment manufacturers and software vendors.  Fear tactics are used on the unsuspecting print service provider (PSP).  Many PSPs are not technically savvy in this particular area and … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

Web to Print Explained

Web to Print is one of the most misunderstood and misstated topics in today’s marketing and communications arena.  It’s not necessarily intentional, it’s just severely over-simplified by those who sell it, underutilized by those who purchase it and misunderstood by … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment