Tag Archives: portal

Don’t Buy W2P in a Bundle!

More money is made on W2P by iron hawkers (and the consultants they bring in) from naive PSPs than one might think.  The art of bundling services such as W2P to accentuate and thus increase profits of the overall deal … Continue reading

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The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

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Web to Print Infrastructure Requirements

Web to print takes a fair amount of infrastructure uncommon to the traditional PSP.  Don’t make the mistake of letting your vendor manage this for you because they don’t have the resources nor the capacity to understand your process and … Continue reading

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Web to Print Resource Guidelines for Digital Press Owners

So you’re a traditional conventional printer.  You have a mid-to-high level digital press capable of professional quality output.  You’ve got desktop software and you’re more than capable of using it for VDP jobs and mailings.  Let’s assume your prepress department … Continue reading

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Evaluating Web to Print for your Internal Workflow

If you’re a print service provider (PSP) and you can relate to the previous posts, here are a few things you can do to relieve the pain.  First of all, don’t beat your salespeople to death with expectations they are … Continue reading

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