Tag Archives: marketing services provider

Can PSPs Sell W2P Solutions?

A recent blog post on What They Think really sums up the current PSP’s dilemma with regards to their W2P strategy: Web-to-Print as a Sales Tool: Webinar Sponsored by HP On November 2, 2012 by Jennifer Matt Lets move the conversation … Continue reading

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Execution & Automation is the new “Value Add”

PSPs have struggled for years to differentiate themselves from their competition.  As a first year MBA student is taught, there are only three positions by which a company can differentiate itself: price, superior service or niche offerings that competition does … Continue reading

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W2P Advice to PSPs: Part 4 – The Horse, the Cart & The Rider

Your business is shrinking.  Look anywhere and the writing is on the wall.  Your sales staff cannot forecast into next week, let alone the rest of the quarter.  Print is fickle and print buyers are even more fickle. You’ve been … Continue reading

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W2P Advice to PSPs: Part 2 – Employee Evaluation

PSPs are not in the business of due diligence or evaluations.  Most are small to middle regional players who are being forced into technologies to retain their client base.  This makes them vulnerable to the slick willy salespeople who frequent … Continue reading

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W2P Advice to PSPs: Part 1 – Customer Evaluation

If you happened upon my most recent post titled the Blind Leading the Blind Leading the Blind, I mentioned that PSPs cannot be retaught and need to either hire or partner with those who truly understand and have real world … Continue reading

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The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

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W2P Software By Itself is Just Another Piece of Useless Expensive Iron

In a recent W2P article, it’s quite interesting that all quotes are by vendors.  Their shortsightedness reveals just how out of touch these vendors are.  Their understanding of W2P along with their incomplete and thus ill-advised recommendations, are the advice of … Continue reading

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Web to Print – Disruptive and Here to Stay

Web to Print is all about program based work.  Printers are all about project based work.  The two don’t mix.  Part of the reason for such slow adoption is just that fact.  How does one build a process for program-based … Continue reading

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What a CMO Needs to Know About Web to Print

As a Chief Marketing Officer, your ability to know what is going on with your marketing strategy is key to your survival.  In the not so olden days, Chief Marketing Officers were all about creative. They knew the best agencies, … Continue reading

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Web to Print Resource Guidelines for Digital Press Owners

So you’re a traditional conventional printer.  You have a mid-to-high level digital press capable of professional quality output.  You’ve got desktop software and you’re more than capable of using it for VDP jobs and mailings.  Let’s assume your prepress department … Continue reading

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