Tag Archives: integration

Don’t Buy W2P in a Bundle!

More money is made on W2P by iron hawkers (and the consultants they bring in) from naive PSPs than one might think.  The art of bundling services such as W2P to accentuate and thus increase profits of the overall deal … Continue reading

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Can PSPs Sell W2P Solutions?

A recent blog post on What They Think really sums up the current PSP’s dilemma with regards to their W2P strategy: Web-to-Print as a Sales Tool: Webinar Sponsored by HP On November 2, 2012 by Jennifer Matt Lets move the conversation … Continue reading

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Execution & Automation is the new “Value Add”

PSPs have struggled for years to differentiate themselves from their competition.  As a first year MBA student is taught, there are only three positions by which a company can differentiate itself: price, superior service or niche offerings that competition does … Continue reading

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W2P Advice to PSPs: Part 4 – The Horse, the Cart & The Rider

Your business is shrinking.  Look anywhere and the writing is on the wall.  Your sales staff cannot forecast into next week, let alone the rest of the quarter.  Print is fickle and print buyers are even more fickle. You’ve been … Continue reading

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Evaluating Web to Print for your Internal Workflow

If you’re a print service provider (PSP) and you can relate to the previous posts, here are a few things you can do to relieve the pain.  First of all, don’t beat your salespeople to death with expectations they are … Continue reading

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Am I a Candidate for Web to Print? How Do I Find Out?

Buying a system which you cannot support with your current staff can mean a huge loss and having to start over in the future.  Many providers write off their systems and end up on the sideline because it’s just too … Continue reading

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