Tag Archives: HP

Can PSPs Sell W2P Solutions?

A recent blog post on What They Think really sums up the current PSP’s dilemma with regards to their W2P strategy: Web-to-Print as a Sales Tool: Webinar Sponsored by HP On November 2, 2012 by Jennifer Matt Lets move the conversation … Continue reading

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Execution & Automation is the new “Value Add”

PSPs have struggled for years to differentiate themselves from their competition.  As a first year MBA student is taught, there are only three positions by which a company can differentiate itself: price, superior service or niche offerings that competition does … Continue reading

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W2P, PSPs and the Enterprise

W2P is a technology that has only been around for about 10 – 15 years. I consider it a tweener.  W2P offerings are all over the place.  (A google search of “web to print” returns about 6,220,000 results.)  Most have … Continue reading

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W2P Advice to PSPs: Part 2 – Employee Evaluation

PSPs are not in the business of due diligence or evaluations.  Most are small to middle regional players who are being forced into technologies to retain their client base.  This makes them vulnerable to the slick willy salespeople who frequent … Continue reading

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W2P Software By Itself is Just Another Piece of Useless Expensive Iron

In a recent W2P article, it’s quite interesting that all quotes are by vendors.  Their shortsightedness reveals just how out of touch these vendors are.  Their understanding of W2P along with their incomplete and thus ill-advised recommendations, are the advice of … Continue reading

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Technology Swallows PSPs

In the beginning, there were writings on cave walls.  Then came the Gutenberg in the year 1440.  For 400 plus years, things really didn’t change much.  In the 1800’s the offset press was patented and changed the industry forever, we … Continue reading

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Web to Print Resource Guidelines for Digital Press Owners

So you’re a traditional conventional printer.  You have a mid-to-high level digital press capable of professional quality output.  You’ve got desktop software and you’re more than capable of using it for VDP jobs and mailings.  Let’s assume your prepress department … Continue reading

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My Customer is Demanding a Storefront – Does this mean I have to deploy a Web to Print System?

Many Print Service Providers (PSPs) in their attempt to service all of the customer’s needs get requests from the sales field or from the customer directly asking for a “storefront”.  This in many cases is a trap.  Qualifying a customer’s … Continue reading

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Am I a Candidate for Web to Print? How Do I Find Out?

Buying a system which you cannot support with your current staff can mean a huge loss and having to start over in the future.  Many providers write off their systems and end up on the sideline because it’s just too … Continue reading

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Why is web to print adoption spotty?

Web to print adoption is spotty because it’s being hawked and pushed by equipment manufacturers and software vendors.  Fear tactics are used on the unsuspecting print service provider (PSP).  Many PSPs are not technically savvy in this particular area and … Continue reading

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