Tag Archives: framework

W2P Advice to PSPs: Part 4 – The Horse, the Cart & The Rider

Your business is shrinking.  Look anywhere and the writing is on the wall.  Your sales staff cannot forecast into next week, let alone the rest of the quarter.  Print is fickle and print buyers are even more fickle. You’ve been … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

W2P Software By Itself is Just Another Piece of Useless Expensive Iron

In a recent W2P article, it’s quite interesting that all quotes are by vendors.  Their shortsightedness reveals just how out of touch these vendors are.  Their understanding of W2P along with their incomplete and thus ill-advised recommendations, are the advice of … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment