Tag Archives: digital press

Don’t Buy W2P in a Bundle!

More money is made on W2P by iron hawkers (and the consultants they bring in) from naive PSPs than one might think.  The art of bundling services such as W2P to accentuate and thus increase profits of the overall deal … Continue reading

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Can PSPs Sell W2P Solutions?

A recent blog post on What They Think really sums up the current PSP’s dilemma with regards to their W2P strategy: Web-to-Print as a Sales Tool: Webinar Sponsored by HP On November 2, 2012 by Jennifer Matt Lets move the conversation … Continue reading

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Execution & Automation is the new “Value Add”

PSPs have struggled for years to differentiate themselves from their competition.  As a first year MBA student is taught, there are only three positions by which a company can differentiate itself: price, superior service or niche offerings that competition does … Continue reading

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W2P, PSPs and the Enterprise

W2P is a technology that has only been around for about 10 – 15 years. I consider it a tweener.  W2P offerings are all over the place.  (A google search of “web to print” returns about 6,220,000 results.)  Most have … Continue reading

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W2P Advice to PSPs: Part 4 – The Horse, the Cart & The Rider

Your business is shrinking.  Look anywhere and the writing is on the wall.  Your sales staff cannot forecast into next week, let alone the rest of the quarter.  Print is fickle and print buyers are even more fickle. You’ve been … Continue reading

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W2P Advice to PSPs: Part 3 – Your Personal PSP Evaluation

So you’re in the same pickle as every other regional PSP that has worked hard to build value-add only to see your once loyal clients put major jobs out to bid.  Your estimating workload has now doubled just to maintain … Continue reading

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W2P Advice to PSPs: Part 2 – Employee Evaluation

PSPs are not in the business of due diligence or evaluations.  Most are small to middle regional players who are being forced into technologies to retain their client base.  This makes them vulnerable to the slick willy salespeople who frequent … Continue reading

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W2P Advice to PSPs: Part 1 – Customer Evaluation

If you happened upon my most recent post titled the Blind Leading the Blind Leading the Blind, I mentioned that PSPs cannot be retaught and need to either hire or partner with those who truly understand and have real world … Continue reading

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The Blind Leading the Blind Leading the Blind

PSPs start out backwards with digital.  This is solely due to the fact PSPs are subject to the misguided advice (sales staff) of the iron manufacturers.  In the olden days (not so long ago), iron hawkers and consumables vendors (plates, ink, paper) … Continue reading

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W2P Software By Itself is Just Another Piece of Useless Expensive Iron

In a recent W2P article, it’s quite interesting that all quotes are by vendors.  Their shortsightedness reveals just how out of touch these vendors are.  Their understanding of W2P along with their incomplete and thus ill-advised recommendations, are the advice of … Continue reading

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