Tag Archives: CMO

W2P, PSPs and the Enterprise

W2P is a technology that has only been around for about 10 – 15 years. I consider it a tweener.  W2P offerings are all over the place.  (A google search of “web to print” returns about 6,220,000 results.)  Most have … Continue reading

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What a CMO Needs to Know About Web to Print

As a Chief Marketing Officer, your ability to know what is going on with your marketing strategy is key to your survival.  In the not so olden days, Chief Marketing Officers were all about creative. They knew the best agencies, … Continue reading

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MSP or MCSP?

Print Service Providers (PSPs) are manufacturers.  Repeat; Print Service Providers (PSPs) are manufacturers.  The only thing a PSP has in common with an MSP is that they put ink on paper for the MSP.  This does not make them an MSP. … Continue reading

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