Tag Archives: C2P

Execution & Automation is the new “Value Add”

PSPs have struggled for years to differentiate themselves from their competition.  As a first year MBA student is taught, there are only three positions by which a company can differentiate itself: price, superior service or niche offerings that competition does … Continue reading

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Web to Print – Disruptive and Here to Stay

Web to Print is all about program based work.  Printers are all about project based work.  The two don’t mix.  Part of the reason for such slow adoption is just that fact.  How does one build a process for program-based … Continue reading

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Will Web to Print Land me New Business?

The truthful answer here is an adamant “NO”!  The days of purchasing equipment in hopes of landing more business ended some 20 years ago.  Unfortunately, the press and the hype offered up by manufacturers, coupled with the fear factor threats … Continue reading

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“Prepress, move over for Web to Print”

Web to print hasn’t been part of a printer’s budget up until the last decade if at all.  Much like marketing for a small to mid-sized printer, it’s just never been a factor.  Yet today, it is truly essential.  For … Continue reading

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Technology Swallows PSPs

In the beginning, there were writings on cave walls.  Then came the Gutenberg in the year 1440.  For 400 plus years, things really didn’t change much.  In the 1800’s the offset press was patented and changed the industry forever, we … Continue reading

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