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Web to Print – Disruptive and Here to Stay
Web to Print is all about program based work. Printers are all about project based work. The two don’t mix. Part of the reason for such slow adoption is just that fact. How does one build a process for program-based … Continue reading
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Tagged Adobe, Apple, C2P, cloud, conventional, conventional print, digital press, disruptive, evil, Facebook, Google, HP Indigo, IGEN, Kodak, Konica Minolta, marketing services provider, Microsoft, MIS, Nexpress, operational, print service provider, process, program, project, project based, PSP, SaaS, salesperson, schemas, servers, shipping, software, storefront, Twitter, VDP, W2P, web to print, workflow, Xerox
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Will Web to Print Land me New Business?
The truthful answer here is an adamant “NO”! The days of purchasing equipment in hopes of landing more business ended some 20 years ago. Unfortunately, the press and the hype offered up by manufacturers, coupled with the fear factor threats … Continue reading
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Tagged B2C, C2P, digital, digital press, HP Indigo, IGEN, Konica Minolta, make ready, manufacturers, one-to-a-few, operational, prepress, print service provider, process, production, project based, PSP, salesperson, self service, storefront, W2P, web to print, workflow
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“Prepress, move over for Web to Print”
Web to print hasn’t been part of a printer’s budget up until the last decade if at all. Much like marketing for a small to mid-sized printer, it’s just never been a factor. Yet today, it is truly essential. For … Continue reading
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Tagged C2P, cloud, conventional print, digital press, HP Indigo, IGEN, MIS, prepress, presses, print service provider, PSP, W2P, workflow
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Web to Print Infrastructure Requirements
Web to print takes a fair amount of infrastructure uncommon to the traditional PSP. Don’t make the mistake of letting your vendor manage this for you because they don’t have the resources nor the capacity to understand your process and … Continue reading
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Tagged backup software, cloud, digital press, Ethernet, Gigabit, hosing provider, Internet, IT, IT service provider, MySQL, oracle, portal, print service provider, process, PSP, SaaS, security, SQL, SQLServer, VDP, vulnerabilities, W2P, web to print, workflow
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Web to Print Resource Guidelines for Digital Press Owners
So you’re a traditional conventional printer. You have a mid-to-high level digital press capable of professional quality output. You’ve got desktop software and you’re more than capable of using it for VDP jobs and mailings. Let’s assume your prepress department … Continue reading
Posted in Uncategorized
Tagged architecture, conventional print, CTO, digital press, EFI, HP, IGEN, Indigo, Kodak, Konica Minolta, marketing services provider, MIS, Nexpress, portal, portal engineer, prepress, print service provider, Ricoh, SaaS, software, storefront, VDP, W2P, web to print, Xerox
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Evaluating Web to Print for your Internal Workflow
If you’re a print service provider (PSP) and you can relate to the previous posts, here are a few things you can do to relieve the pain. First of all, don’t beat your salespeople to death with expectations they are … Continue reading
Posted in Uncategorized
Tagged accounting, B/W, business cards, client expectations, client satisfaction, conventional print, CSR, digital press, exception based printing, fulfillment, integration, letterhead, MIS, operational, order history, portal, preference, print service provider, process, PSP, salesperson, software, SOOP, SOP, storefront, tracking, web to print, workflow
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MSP or MCSP?
Print Service Providers (PSPs) are manufacturers. Repeat; Print Service Providers (PSPs) are manufacturers. The only thing a PSP has in common with an MSP is that they put ink on paper for the MSP. This does not make them an MSP. … Continue reading
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Tagged CIO, client, CMO, creative, ink on paper, manufacturers, marketing communications service provider, MCSP, mSP, PSP, PURL, ROI, vendor, W2P, web to print
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My Customer is Demanding a Storefront – Does this mean I have to deploy a Web to Print System?
Many Print Service Providers (PSPs) in their attempt to service all of the customer’s needs get requests from the sales field or from the customer directly asking for a “storefront”. This in many cases is a trap. Qualifying a customer’s … Continue reading
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