Monthly Archives: July 2012

Web to Print – Disruptive and Here to Stay

Web to Print is all about program based work.  Printers are all about project based work.  The two don’t mix.  Part of the reason for such slow adoption is just that fact.  How does one build a process for program-based … Continue reading

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What a CMO Needs to Know About Web to Print

As a Chief Marketing Officer, your ability to know what is going on with your marketing strategy is key to your survival.  In the not so olden days, Chief Marketing Officers were all about creative. They knew the best agencies, … Continue reading

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Will Web to Print Land me New Business?

The truthful answer here is an adamant “NO”!  The days of purchasing equipment in hopes of landing more business ended some 20 years ago.  Unfortunately, the press and the hype offered up by manufacturers, coupled with the fear factor threats … Continue reading

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“Prepress, move over for Web to Print”

Web to print hasn’t been part of a printer’s budget up until the last decade if at all.  Much like marketing for a small to mid-sized printer, it’s just never been a factor.  Yet today, it is truly essential.  For … Continue reading

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Technology Swallows PSPs

In the beginning, there were writings on cave walls.  Then came the Gutenberg in the year 1440.  For 400 plus years, things really didn’t change much.  In the 1800’s the offset press was patented and changed the industry forever, we … Continue reading

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Web to Print Infrastructure Requirements

Web to print takes a fair amount of infrastructure uncommon to the traditional PSP.  Don’t make the mistake of letting your vendor manage this for you because they don’t have the resources nor the capacity to understand your process and … Continue reading

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Web to Print Resource Guidelines for Digital Press Owners

So you’re a traditional conventional printer.  You have a mid-to-high level digital press capable of professional quality output.  You’ve got desktop software and you’re more than capable of using it for VDP jobs and mailings.  Let’s assume your prepress department … Continue reading

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