Web to Print Explained

Web to Print is one of the most misunderstood and misstated topics in today’s marketing and communications arena.  It’s not necessarily intentional, it’s just severely over-simplified by those who sell it, underutilized by those who purchase it and misunderstood by the masses.  This blog is an information resource and has nothing to do with the sales or pitching of vendors whatsoever.  As one who uses it every day (for years) to accomplish efficiency in the execution of on-demand digital print, fulfillment and global distribution, this blog will address real issues and dispel many of the associated assumptions behind the term “web to print”.

Web to Print has many audiences.  Publishers talk about it superficially, salespeople oversell it and miss sell its value, analysts dispute and debate how much revenue is associated with it, programmers swear at it and engineers live and die by it every day.  Product managers do their best to keep up with the revenue demands of the CEO while still maintaining a practical feature set and an offering that fits the needs of print service providers, brokers, enterprise customers, advertising agencies and service bureaus.

Advertisements

About marcomstudio

Solutions Architect/President of SPC Marcom Studio - a forward-thinking marcom execution solutions provider.
This entry was posted in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s