Monthly Archives: June 2012

Evaluating Web to Print for your Internal Workflow

If you’re a print service provider (PSP) and you can relate to the previous posts, here are a few things you can do to relieve the pain.  First of all, don’t beat your salespeople to death with expectations they are … Continue reading

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MSP or MCSP?

Print Service Providers (PSPs) are manufacturers.  Repeat; Print Service Providers (PSPs) are manufacturers.  The only thing a PSP has in common with an MSP is that they put ink on paper for the MSP.  This does not make them an MSP. … Continue reading

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My Customer is Demanding a Storefront – Does this mean I have to deploy a Web to Print System?

Many Print Service Providers (PSPs) in their attempt to service all of the customer’s needs get requests from the sales field or from the customer directly asking for a “storefront”.  This in many cases is a trap.  Qualifying a customer’s … Continue reading

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Am I a Candidate for Web to Print? How Do I Find Out?

Buying a system which you cannot support with your current staff can mean a huge loss and having to start over in the future.  Many providers write off their systems and end up on the sideline because it’s just too … Continue reading

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Why is web to print adoption spotty?

Web to print adoption is spotty because it’s being hawked and pushed by equipment manufacturers and software vendors.  Fear tactics are used on the unsuspecting print service provider (PSP).  Many PSPs are not technically savvy in this particular area and … Continue reading

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Web to Print Players

Who are the players in web to print?  Web to print players include software providers, equipment providers, paper providers, integration providers and service providers.  In the world of print which is becoming more grey every day, the food chain ends … Continue reading

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Web to Print Explained

Web to Print is one of the most misunderstood and misstated topics in today’s marketing and communications arena.  It’s not necessarily intentional, it’s just severely over-simplified by those who sell it, underutilized by those who purchase it and misunderstood by … Continue reading

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